I came across an interesting article that easily summarized the value of a website. “How much does a website cost?” is a question that has been asked of me, and googled a million times more, but it has eluded me until now on how to propose the answer in a way that is clear and simple. Well, this explanation is simple, but first, let’s throw out an answer. For this example, the answer to how much does a website could cost is $30,000…but yours may be different. At first, $30,000 seems like a lot of money, and truthfully, I can assure you it is a great deal, if you are paying for certain attributes that your website will complete, day in and day out, for the rest of its useful life.
But first, on to the explanation that I found interesting and you should find informative. For fun, I have changed the name of this hypothetical sales person to Dwight. What it costs is not important — it’s the value of a website that really means something. Here’s an analogy I’ve come up with to help everyone grasp the value of a website.
“Your website is your employee”
Imagine that you have just hired a new salesman named Dwight. Here’s everything you need to know about Dwight:
- Dwight works 24/7, 365 days a year. He never sleeps, never eats. His only purpose in life is to talk to your customers and promote your business.
- Dwight is the perfect salesman. He knows everything about the company like the back of his hand, and can pitch it perfectly every time.
- Dwight talks to hundreds of people every day. He can talk to them all at once and still give everybody one-on-one attention.
- Dwight travels well. He can be anywhere in the world at any time, and multiple places at once if he needs to be. Best of all, he files no expense reports.
- Dwight learns quickly. You’ll only have to tell him once. For example, with just a couple of days of training he can learn to speak any language.
And now for the best part.
- Dwight is cheap. I mean, really cheap. Let’s assume your company employs Bill for three years — that initial $30,000 price tag comes out to a measly salary of $10,000/year. And the longer you work together, the cheaper he gets. And he’ll never quit! Bananas!
Dwight would be better off working at Burger King, wouldn’t he? You pay this poor man $1.14 an hour, don’t you? Yet he stands under your boot and works tirelessly around the clock for just one cause: your cause.
I can see it in your eyes. You kind of feel sorry for Bill now, don’t you? Bill has no feelings, he’s not a real person. He’s a website. He’s your website.
Now go out and try to find an actual person that will work that perfectly for $6,000 a year. Or try reducing the pay of your best employee to $1.14 an hour and see if he or she hangs around. Good luck!
So, whether you are getting Dwight to stand out on your street holding a sign that says, “Come on in!”, or “Hey, let me show you why we are the best burger restaurant in all of Canada”, what you have Dwight do, adds up to what the website will cost.
From this perspective, a $30,000 website is a steal because its value is exponentially greater than its price tag.
To view the original article, click here: http://www.digett.com/blog/06/21/2011/how-much-does-website-cost-why-30000-bargain
Terrific summary isn’t it? And it makes a lot of sense.
There are many types of employees you can hire to do various things for your business and they all come with varying levels of remuneration. Employees like customer service representatives, cashiers, secretaries, showroom clerks, and of course sales people. The more responsibility or complexity to their job, requires more pay.
Just like web development and design, a website can cost different amounts depending on what you are having it perform. Some websites are just there to serve as basic information about your business and provide a means to contact you. Other websites provide goods and services and provide this on a platform that is robust, dynamic and constantly improving the user experience. That is why there is not one dollar amount to conclude how much a website could cost. A website can cost as little as $1000 and go up from there. It all depends on what you would like to have your website accomplish for you, and in the end, provide great value to your customers.
Typically, I breakdown a website into three components: design, implementation and testing. Some websites require basic design, while others require more on the implementation side. In the end, the product is built according to standard and useful web design architecture, serves your customers with all the information your require and performs these tasks 24/7, 365 days a year with reliability.