Keyword optimization is the one of the most crucial things that you need to do in order for your website to work. Without it, Google and other search engines like Bing, Yahoo, etc, will not be able to display your pages for the search terms that people are using to find the content on your website.
The goal is to select keywords that best describe your content. In order to find out what the best words or phrases are, there are a variety of resources that can be used such as MOZ https://moz.com/beginners-guide-to-seo/keyword-research or Dynamite Design can research, analyze and advise which keywords and phrases will best suit your website content and audience.
Once you have determined what your keywords should be then you will need to use those keywords and phrases within your website content. This will allow Google to deliver your content when someone searches for it. In general, the better your content is at delivering the proper information or answers to a given search term, the higher up you will be in the search results.
Here are the basic principles to keyword optimization:
1. Develop interesting and informative content
When people are searching for answers or content online, your website pages are what you want them to see in response to these searches. The better your content is at providing relevant, informative or authoritative content, is the direct correlation to getting higher search results and more traffic to your website. Take for example, all the searches you have done when looking or researching a particular subject or product. The top results on page 1 of your search are the best answers for your query. The further down the results list, the less relevant the content will be to your search, so the key is develop great content that is relevant, informative and/or answers the questions that people are searching for.
2. Develop long tail keyword phrases
What are long tail keyword phrases you may ask? They are phrases that people search for to find information. For example, the keyword “watches” might sound like a good keyword if you sell watches. But type in “Seiko SKZ330 watch” and see what comes up. Proper keyword optimization will show you that “Seiko SKZ330” is more appropriate because that is exactly what you page is about. Your company wants to sell Seiko SKZ330 watches, not (share the history of what a watch is). Long tail keyword phrases are better at getting your content to be relevant to searchers, and show up in the top search results on Google and therefore drive more, targeted people to your website that could lead to a purchase.
3. Stay current with your keywords and phrases
Search engine optimization is not a one-time, set it and forget it task. You need to consistently be analyzing your keywords and phrases to make sure they continue to be relevant to your visitors. The way people search for things constantly changes, and in order to stay on top, you need to stay current, relevant and interesting at all times.
Does this sound deeper and more involved than you thought it would be? Don’t worry, Dynamite Design can handle this task and ensure it gets done properly.