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10 Important Steps To Building A Great Small Business Website

Having a skill is excellent, but monetizing it is dynamite! That said, monetizing a skill and starting a small business is not for the faint-hearted — it is a roller coaster ride and requires constant nurturing and hard work. For all those who own a small business, here are ten crucial steps to build an amazing website that drives sales.

1. Get a simple domain name

A simple domain name is always the best option, even if it is not your actual business name. It also improves your chances of ranking higher on the search engines. Remember, your domain name should be easy to spell, short, and without hyphens or numbers.

2. Purchase secure web hosting

Your web host offers you essential services and technologies you need to be viewed on the Internet. Web hosting determines site performance and security. Therefore, opt for reputable site hosting services.

Pro tip: Do not use a shared server as it will negatively impact your site performance. Go for a dedicated server instead if you are going to be selling products online.

3. Implement streamlined CMS

CMS — short for Content Management System — allows you to edit and manage your small business website. If you are a non-techie, make sure your CMS is easy to use. Usually, a CMS has pre-designed templates and SEO features that are easy to apply. WordPress is one of the most common CMS systems out there, but there are also a few others that can make editing your website quick and easy.

4. Create an intuitive user interface (UI)

For an enhanced experience, make your user interface intuitive. When users visit your website, they should already know what to find where. Use colors, photos, videos, and text for an engaging UI. You can even opt for Winnipeg’s custom responsive website design services with us.

5. Choose an efficient e-commerce platform

E-commerce platforms enable frictionless transactions and easy order management. They provide you with all features you need to sell a product through your website. Shopify and WooCommerce are two of the most popular e-commerce platforms.

6. Install webmaster tools

For a profitable small business, monitoring the site’s performance and data is crucial. Install tools like Google Analytics and Google Search Console. They are great for tracking site traffic and boosting visibility.

7. Optimize your website for search engines

You are not going to get customers if you are not visible on the search engines. For your prospective buyers to place an order, they will have to see you on the first page of search engines. Optimizing your website is the only way to rank higher on search engines. Making your website mobile-friendly, improving the loading time, and adding keywords are some good optimization practices.

8. Clearly describe your business on your website

The moment your potential customers land on your website, they should know who you are and what you do. Otherwise, they will end up feeling lost and possibly lose interest. Make sure to clearly describe who you are and let your graphics visually represent the same.

9. Generate high-quality content

You cannot win your customers’ hearts with only impressive pictures. To position your business website as the place to be:

  1. Produce valuable content like blog posts.
  2. Make sure you are up-to-date with the industry news and create relevant content consistently.
  3. Include targeted keywords in your content to boost visibility.

10. Implement a website maintenance plan

Creating a website is not the be-all-and-end-all. Maintaining it is equally important as it improves your site’s security and equips it with advanced features. Therefore, invest in a site maintenance plan to ensure your website runs at peak performance and is free from security issues.

Contact us for business marketing solutions in Winnipeg

Dynamite Designs is a small business digital marketing agency in Winnipeg. Our marketing services for small businesses in Winnipeg include everything that a business requires to wow its customers, be it a dynamite web design or an appealing logo. To leverage our small business marketing services in Winnipeg, get in touch at 204-299-3818.