Brand Identity Design
Brand Distinction and Consistency
Brand Identity Design Packages
Each brand identity design package can be customized to your needs.
We provide a questionnaire to help you describe your business: your mission, product and/or services, ideal customer, your reputation, and where you want to take your brand moving forward. We will provide a snapshot of the identities of your competition. This research sets the direction for the design work.
A logo is the foundation of your business identity. After completing our research and establishing the direction for the design, we will provide 2-3 concepts for your review. Each design will be applied shown in some real world examples so that you can get a good feel for it. Once we choose the final design we will refine it and prepare all the files suitable for every application, from print to web.
Logo Colour Guide
A sheet listing the colors in your logo, used by print vendors and web developers to ensure your new colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.
We will supply the colors used in your logo, plus a secondary palette that coordinates and compliments your brand logo. Pantone, CMYK, RGB, and hexidecimal codes provided.
Our recommendations for fonts and examples of how to use them in various applications such as titles, sub-titles, body content, quotations, etc.
Graphic shapes, lines, custom patterns, or other elements that complete your brand’s identity. Again, we will apply these elements to various mock-up or mood boards so that you can see how everything works together.
Brand Style Guide
A document that describes the elements of your brand and ensures consistency when you are using each aspect of your new identity. It includes usage rules and specifications for the logo, colour palette, typography, graphic elements, and any other elements of your brand.
We provide the template for the business card and will add all the names of your employees. Printing can be handled by us as well if you do not have a working relationship with a printer.
Social Media Profile
We will create images for up to 3 social media platforms of your choice, which you can upload on your own.
We will create a basic Wix, Squarespace, or Shopify template customized to match your brand, with up to 6 pages of content, allowing you to make your own simple edits later. Cost of hosting and domain name registration not included. Client to supply all text content.