Is a Brand a logo?
Your brand is what people think of when they think about you. It could be a positive image or a negative one. It’s a display of your values, your products, your advertising and at its root, it is the face of your reputation. Your brand is a lot of different things: logos, brochures, websites, business cards, social media profiles, etc. Everything that comes into contact with people becomes the perception of your your brand. You ultimately cannot control what people think of your brand, but you must do your best to make the best impression.
All of these pieces are identifiers of what your brand is. It makes your brand stand apart from other brands. It is all the elements that make your brand unique. Sometimes we call all of these things brand identities, which include but are not limited to: Logo, colors, fonts, icons, stationary, websites, packaging, clothing, promotional items, social media, email campaigns, signage, and your messages.
Your logo is usually the most recognized piece of your branding, its what most people think of when they recall your brand. Many times, people think that their logo must tell the person everything about the company, but its real purpose is to simply be a quick identifier of your company. Apple does not sell fruit, or own any orchards, from what I know, but looking at the logo you can get a sense of who they are, and you certainly wouldn’t forget that simple logo.
Why is Branding important?
In short, it increases the value of your company. A brand is more than just a memorable logo, a good brand provides a clear path about how a company should behave, it provides meaningful direction to employees and motivates them to be brand ambassadors for your company. It also makes acquiring new customers so much easier because they understand what you are about, and how your company can help them. A brand represents the perception of your company and its reputation, its customer service and your advertising and marketing mantra.
I will walk you through every step of the way to create and build a successful brand identity. From the new creation of a logo, a website, or print materials, all the way down the road to vehicle graphics or promotional materials.
What will a Brand Identity do for my business?
- Creates a relationship with the market and your audience
- Saves the consumer time because they don’t have to think about other brands when shopping for like goods or services
- Provides a competitive advantage
- Adds value over competitors
- Gives you a unique position by differentiation
BRAND IDENTITY PACKAGES
I’ve been creating successful brand identities since 1997. I can put together a branding package that is customized to your exact needs.