Does SEO Work?
As a business, your ultimate goal is to attract the maximum number of paying customers to your brand. With the emergence and evolution of the internet, Search Engine Optimization (SEO) practices have emerged and evolved to gradually and organically improve your online presence, essentially giving you access to a wider array of potential customers. A successful SEO strategy will help to expand your online footprint and navigate the complicated algorithms of Google, Bing, and other major search engines.
The Importance of Search Engine Optimization (SEO)
Like any form of advertising, SEO requires patience and dedication before you can reap the rewards. However, the current and future value of a brand-new customer is well worth the investment. These days, everyone is online and the vast majority use Google on their smartphone or computer to find and research local businesses. When a potential customer is searching for a product or service you offer, you want them to discover your business before finding your competitors, and the best way to do that is by appearing on the first page of search engine results. Simply put, that’s why an effective SEO strategy is so important for any business in any industry.
A Change for the Better
In order to generate their search rankings, search engines employ complex algorithms that are constantly changing and improving to provide the best results for their users. No longer can websites rely on spamming and keyword stuffing to climb the Google search ladder. Always on the cutting edge, SEO services have evolved to become sophisticated and vital pieces of any marketing campaign. Through a variety of innovative and organic techniques, the online presence of your business will be optimized for targeted keywords, voice search, site speed, mobile friendliness, social media awareness – all of which factor into your search ranking. Your brand will be built up in different places on the web, showing that you are serious about getting your message out to potential customers.
Content is KING!
To achieve higher search engine rankings, your website must not only load quickly and be mobile-friendly for smartphones and tablets, it must also contain high-quality content that is engaging, unique, and relevant to your visitors and potential customers. Rather than rewarding those who take shortcuts or become static, Google’s algorithms look favorably upon websites featuring frequently updated news and article blogs, pages highlighting brand authenticity and transparency, and a robust social media presence supported by loyal followers. A steady stream of fresh content is an essential component of a successful SEO strategy.
How Do I Know SEO is Working?
Think about it this way – when you are looking for something online, how often do you venture beyond the first page of search results? When was the last time you made it past the second page? In the competitive modern marketplace, the key to growing your business is an optimal ranking in the SERP (Search Engine Ranking Postion). Although keyword rankings may fluctuate from day-to-day they should show gradual upward movement. Online traffic also should begin to increase over time as your business rises past your competition, and you begin to appear in more query results for services you offer. These techniques will take time (usually around 6 months), as search engines do not grant immediate benefits, but instead reward a website over time. More online traffic in turn leads to more potential customers calling you or submitting contact forms through your website and, eventually, becoming paying customers.
With patience, and the proper strategic vision, SEO services can work to bring your business more exposure, and more customers, to you instead of your competitors.