February 5, 2019
A great logo must be: Simple, Memorable, Versatile and Appropriate.
Simple: When a logo design is simple and without undo complication or trendy styles like drop shadows, or 3D text, the logo is easily recognizable. It is versatile due to its simplicity and therefore can become memorable.
Memorable: A logo can become memorable for a variety of reasons, however, keeping things simple will aid in this value. Keep the logo design distinctive and appropriate to its cause.
Versatile: Versatility in logo designs go a long way in effectively communicating your brand across a variety of platforms. A great logo must look good in black and white, colour and a variety of sizes in order to be recognized.
Appropriate: The style and visual of your logo should be appropriate to your business. When a logo is used in association with your business products or services, that is when it takes on meaning.