What makes a great logo?
A logo serves to represent an organization or company through a distinctive visual image that can be easily understood and recognized. A logo isn’t intended to explain or directly sell a company. Instead, its sole purpose is to identify the company in a way that is memorable and familiar. Most importantly, a logo is not a brand, rather it is simply one component of your brand identity.
A great logo must be: Simple, Memorable, Versatile and Appropriate.