BRANDING
Brand Identity Design Service Winnipeg, MB
Why is Branding Important?
In short, it increases the value of your company. A brand is more than just a logo, an effective brand provides a clear vision about how a company should behave, it provides meaningful direction to employees and motivates them to be brand ambassadors for your company. It also makes acquiring new customers so much easier because they understand what you are about, and how your company can help them.
Brand Distinction and Consistency
We can walk you through every step of the way to create and build a successful brand identity for your business. From the new creation of a logo, a website, or print materials to vehicle graphics and promotional materials.
A brand that delivers a consistent identity and voice across all areas that is communicated to its customers wins big. It conveys focus, reliability, and a genuine perception that the company knows what they are doing. We understand the value that an expertly crafted brand identity can have for a business and that is why we take the time and effort to measure what success means to your business, and how we can help you achieve it.
No business is too small for a recognizable brand story.
A Brand Identity Package includes the following:
Dynamite Design provides a questionnaire to help you describe your business: your mission, product and/or services, ideal customer, your reputation, and where you want to take your brand moving forward. We will provide a snapshot of the identities of your competition. This research sets the direction for the design work.
1. Logo
After completing our research and establishing the direction for the design, we will provide 3 concepts for your review. Each design will be applied in some real world examples so that you can get a good feel for it. Once we choose the final design we prepare all the files for every application, from print to web.
2. Color Palette & Fonts
We will supply the colors used in your logo, plus a secondary palette that coordinates and compliments your logo. Pantone, CMYK, RGB, and hexidecimal codes are provided.
We will identify the font family for your new brand and examples of how to use them.
3. Graphic Elements
Graphic shapes, lines, custom patterns, or other graphic elements that complete your brand’s identity. Again, we will apply these elements to various mock-up or mood boards so that you can see how everything works together to form your new brand identity.
4. Website
The best place to show-off your new brand identity and marketing strategy is your website! Cost of hosting and domain name registration not included. Client to supply all text content.
5. Social Media Profile
We will create images for up to 3 social media platforms of your choice, which you can upload to your social profiles like Facebook, LinkedIn, Instagram or Pinterest.
6. Brand Style Guide
This document outlines the elements of your brand and ensures consistency when you are advertising. It includes specifications for the logo, colour palette, typography, and graphic elements.
FAQ's in Branding
Branding is the process in which we create a name, symbol or design that defines your company. There are many areas in which your brand will come in contact with the consumer such as advertising, customer service, merchandise and your reputation and logo.
Your branding project will include a logo, your company voice, typography, and design statements and colours.
In short, it increases the value of your company. A brand is more than just a logo, an effective brand provides a clear vision about how a company should behave, it provides meaningful direction to employees and motivates them to be brand ambassadors for your company.
Start with a logo. This is the primary identifier of any brand. It is the calling card so to speak. A unique logo will help define your business identity and with proper implementation and use, it will become memorable.
Typically, brand identity projects range between $750 – $5,000.
